The US Hispanic population includes 59 million Americans (11% of Philadelphia’s population) and more than 40 percent are millennials. What’s more, the $1.7 trillion in US Hispanic purchasing power is widely driven by young adults between the ages of 18 to 32 years old.
With an average household income of $48K, young Hispanics are spending across industry verticals.
- Automotive
- Travel
- Entertainment/Media
- Food & Beverage
- Education (higher education & technical schools)
- Financial Services
- Apparel, technology & electronics
- Telecommunications/Online Platforms
